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Offline 24.6 billion! Online 16.5 billion! Hardware City Group handed in its brilliant report card in the first half of the year

Today, the reporter learns from China Science and Technology Hardware City Group that the volume of transactions in the physical market of Hardware City is expected to reach 24.61 billion yuan in the first half of this year, an increase of 3.9% over the same period of last year; the volume of transactions in the online market is 16.5 billion yuan, an increase of 4.4% over the same period of last year.

Since this year, China Science and Technology Hardware City Group has adhered to the general tone of steady and progressive work, focusing on the overall integration of online, offline and offline development as the main theme, implementing the new business philosophy, promoting in-depth e-commerce lead, exhibition and trade linkages, strong brand, going out development strategy, firmly promoting high-quality development, and constantly optimizing and developing the market environment. The strength has been continuously strengthened, showing a steady momentum of development.

Sustainable prosperity of exhibition economy

In the first half of this year, the Hardware City Group exhibition company held 9 large-scale exhibitions, including the first China (Yongkang) Safety and Emergency Products Exposition, the tenth China (Yongkang) International Door Industry Exposition, and the Eleventh China (Yongkang) International Machinery Equipment and Tools Exhibition. 2419 exhibitors attended the exhibition, with a turnover of 3.67 billion yuan. Yuan.

Among them, the first China (Yongkang) Safety and Emergency Products Exposition is another "national name" exhibition after China Hardware Exposition and Door Exposition, which has achieved remarkable results.

The 10th China (Yongkang) International Door Exposition has a total exhibition area of about 83,000 square meters, attracting 946 enterprises from 23 provinces (cities) and countries and regions such as the United States and South Korea to participate in the exhibition. A total of 3.35 billion yuan was traded during the three-day exhibition period, an increase of 4.7% over the same period of last year.

Expanding E-commerce Business

In the first half of this year, Hardware City Group further promoted the development of online and offline integration, and steadily promoted the expansion of "Hardware Optimizing" direct platform.

At the beginning of this year, Yongkang Hardware Direct Distribution Center in Northeast China, with an area of 2,000 square meters and a storage area of 8,000 square meters, officially opened its business in Siping, Jilin Province. It became the first landing project of the counterpart cooperation between Jinhua and Siping, and attracted the attention of hundreds of mainstream media at home and abroad.

At the same time, Hardware City Group has accelerated its "going out" development, positively docked with the intentional cities in Yunnan, Sichuan and Xinjiang, and orderly promoted the layout of direct marketing centers. In the first half of the year, Jinhua's "hardware optimization" offline experiential stores welcomed trial operation, and "hardware optimization" brand products were placed on the "Sinopec" online platform and included in the platform procurement catalogue, as well as in cooperation with Changchun Eurasian stores. Through the "experiential store + online platform" operation mode, the "hardware optimization" operated directly and regionally as an agent. To expand market business through multiple channels such as distribution, and build a "through train" for Yongkang Hardware to go out.

In the continuous optimization of "hardware optimization", "Shang hardware", "Tianmao flagship store" and other network platform trading functions, the group also adjusted and optimized the products, developed and launched "hardware optimization" APP, to promote online and offline market integration and development.

It is worth mentioning that the group will also speed up the construction of Yongkang Hardware Cross-border E-commerce Business Park, and plans to put it into operation this month.